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Every video begins with an idea. My job is to turn that idea into reality. Aaron Sheer is a Brooklyn-based filmmaker whose passion translates to all things creative. As a director, writer, producer and editor Aaron aspires to create original videos by practicing ingenuity, a strong eye for detail and a special flair for the collaborative process. Perhaps most importantly, he is uniquely able to translate human emotion through video and hence to an audience. The actual shoot is customized for every projec.

I also work on Hum. Before that, I designed and built Adobe Edge Reflow. I lead a band called The Usual Things. The Truth and The Onion. Hum is an iPhone app for songwriting. It collects all your lyrics, melodies, and riffs into a single, sortable place. Home Sweet Alone by The Usual Things. Adobe Edge Reflow is a responsive canvas for web designers. Middle Coast by The Usual Things.

Have you accomplished your goals for 2013? Your running out of time. I can do without them, so do I really need to take them? I have heard this argument more than a dozen times before. A New War on Sugar.